Sharpen your bargaining skills and head south east to Hoi An Central Market, one of Vietnam’s best, offering an unmissable shopping experience. Rich in the smell of fragrant herbs and spices and the vibrant colours of Vietnamese silk delve deep and you are guaranteed a bargain. Prices tend to be more inflated at the stalls closest to the entrance so head right in for the best buys.
There is a vast array of foodstuff for sale including spices such as saffron and cinnamon, which are superb purchases as are the exotic fresh fruit and vegetables on display. Due to its riverside location there is also a huge selection of fresh fish available.
The marketplace is renowned for its tailors who have a section of the market all to themselves. Fine silk tailoring is cheaper here than anywhere else in Hoi An with garment makers running up a dress, shirt, jacket or full suit usually within 24 hours. Souvenir and local handicraft hunters will also find plenty to browse through at the Central Market.
Resting on the banks of the Thu Bon River, bustling Hoi An Central Market is certainly worth a look for its authentic slice of Vietnamese life. The market is busy throughout the day with locals bargaining hard alongside tourists so its best to arrive first thing in the morning. The negotiating over fish usually starts around 07:00 as the fishermen drop their catch off and the market vendors and local buyers dive in to get the best fish. Be warned that it can get very messy; nevertheless it's certainly a sight not to be missed.
Inside the market there are also plenty of live ducks and chickens tied together and ready for sale alongside row upon row of Vietnamese cooking ingredients. The smell can get quite strong as the day heats up and the market will also become a lot busier and louder as the day progresses. If you want to avoid this, then head to the east side and the large shed type building which houses the tailors and all manner of Asian silk and textiles.